Social media has totally revolutionised the way fashion trends travel around the world, and embroidered juttis by Gulbhahar are ideal examples of this virtual revolution. What was once a regional shoe that people used to wear mostly in South Asia is now a global fashion trend, courtesy largely of the might of visual media and influencer culture.

Instagram has played critical roles in getting Gulbhahar's embroidered juttis to move virally around the world. The embroidery work that happens there is stunningly captured perfectly, leading to beautiful content for those scroll-stopping posts that can't be stopped from sharing. The shoes visually translate so clearly to all platforms, especially visual ones such as Instagram. Every detail of the craftsmanship was a little art gallery that engaged with an audience around the world.

Fashion bloggers found embroidered juttis by Gulbhahar and could feel the possibilities for styling almost immediately. International bloggers were able to sneak juttis into their fusion looks and incorporate paired with Western dress, that felt new and surprising! These style posts continued to go viral because they showed global audiences how to wear traditional footwear in modern contexts, which is not only new and exciting, but makes the shoe feel more elevated and mainstream rather than costumy.

The culture of hashtags around Gulbhahar embroidered juttis has been fun to watch evolve. Hashtags like #juttilife, #ethnicfootwear, and the brand-specific hashtags have created a community of enthusiasts posting styling method, fashion inspiration, and cultural nostalgia-type posts. This user-generated content occurring at a grassroots level competes with traditional paid ad campaigns.

Pinterest helped make Gulbhahar's embroidered juttis popular worldwide as well. Wedding boards, collections of fashion inspiration, and cultural guides of style showcasing the shoes were viewed by millions of users planning or searching for special event or fashion items. The nature of the platform as a visual discovery platform allowed individuals to chance upon juttis when searching for related information.

Social media "influencer" endorsements propelled the embroidered juttis by Gulbhahar trend to the next level. As soon as international celebrities wore juttis to parties with a social media post, juttis became elevated and equitable with traditional footwear in the global context of fashion. Although the tweets from high-profile personalities were not always positive, there was still an echo and a reach of thousands of shares and comments that opened juttis to an entirely new audience. 

YouTube fashion videos on embroidered juttis by Gulbhahar had informative content that instructed global customers about how to wear these shoes in their everyday lives. Fashion YouTubers engaged in "how to style" content that made traditional shoes seem accessible for global customers, which made them feel confident regarding their purchase and wearing, juttis. 

The short video format of Instagram was so successful for demonstrating embroidered juttis by Gulbhahar. Styling videos, cultural learning content and transformation posts with juttis received millions of views. The influencer algorithm on Instagram connected traditional footwear content to really young, diverse, new audiences that otherwise would not have discovered juttis. 

Integration of social media to e-commerce allowed international customers to buy embroidered juttis by Gulbhahar. The Instagram Shopping feature, Pinterest shopping functionality and social posts direct linking transformed convenience-focused buyer friction between awareness and purchase. The ease of a seamless purchase was essential in changing social-media awareness into an actual purchase. 

The cultural appreciation discourse that Gulbhahar's embroidered juttis has inspired on social media platforms has been exciting to see unfold. Appreciating heritage crafts, the stories that artisans can share and the cultural significance generated heated discussion around heritage, sustainability and how to sustain traditional industries. The social media vehicle for embroidered juttis by Gulbhahar to create an international trend is an example of how locally focused crafts can be reborn in the online space.

Source Url = Click Here