The global hair and care market was valued at approximately USD 90.10 billion in 2024 and is projected to reach around USD 141.67 billion by 2032, growing at a CAGR of 5.82% during the forecast period.
This growth is largely fueled by increasing urbanization, pollution levels affecting scalp health, and the growing trend of hair styling and color treatments. Additionally, the rising adoption of organic and herbal hair care products, coupled with the expansion of e-commerce channels, is significantly driving market penetration across developing and developed economies alike.
Competitive Landscape For Hair and Care Market
The hair and care market is highly competitive, with both global and regional players focusing on product innovation, branding, and sustainability to strengthen their market presence. Companies are Shiseido Company (Japan), Johnson & Johnson Private Limited (India), Unilever (U.K.), Amway (U.S.), Procter & Gamble (U.S.), L’Oréal S.A. (France), Revlon Group (U.S.), Beiersdorf AG (Germany), Natura & CO (South America), Conair Corporation (U.S.), Goody Products, Inc. (U.S.), Yves Rocher (France), Kao Corporation (Japan), Marico (India), Aveda Corporation (U.S.), Henkel AG (Germany), Combe Incorporated, AVON PRODUCTS (U.K.), OLAPLEX., and Pai-Shau (Canada)
Request Sample For Hair and Care Market @ https://www.databridgemarketresearch.com/request-a-sample?dbmr=global-hair-and-care-market
Key Market Drivers
- Rising Preference for Natural and Organic Ingredients
The shift toward clean beauty has impacted the hair and care market profoundly. Consumers are opting for products free from parabens, silicones, and artificial additives. Brands are focusing on plant-based, cruelty-free, and vegan formulations, leveraging ingredients such as argan oil, aloe vera, coconut, and biotin.
- Expansion of Men’s Grooming Segment
Traditionally dominated by women, the hair and care market has seen growing participation from men, driven by the rising popularity of grooming products such as beard oils, hair gels, anti-hair fall shampoos, and scalp care solutions. This has opened new growth avenues for brands targeting gender-specific needs.
Market Segmentation
The hair and care market can be segmented based on product type, distribution channel, gender, and region.
By Product Type
Shampoo and Conditioner
Hair Oil and Serum
Hair Colorants and Dyes
Hair Masks and Treatments
Styling Products (Gels, Sprays, Creams)
By Distribution Channel
Supermarkets and Hypermarkets
Pharmacies and Drugstores
Online Retail and E-commerce
Specialty Beauty Stores
Salons and Professional Outlets
By Gender
Women – Dominating the market with a wide range of product preferences.
Men – Showing rapid growth due to increased awareness of scalp health and grooming.
Unisex Products – Gaining traction due to convenience and inclusivity.
BUY NOW @ https://www.databridgemarketresearch.com/checkout/buy/global-hair-and-care-market/compare-licence
Regional Insights
North America holds a significant share of the global hair and care market due to high consumer spending on premium beauty products and growing awareness of scalp care. The U.S. and Canada are witnessing strong demand for natural, vegan, and sustainable hair care brands.
Europe’s market growth is supported by a strong culture of self-care and innovation in organic cosmetics. Countries like Germany, France, and the UK lead in adopting eco-friendly packaging and plant-based ingredients. The rising preference for dermatologically tested hair care products further boosts demand.
Asia-Pacific is the fastest-growing region in the global hair and care market. Large populations in India, China, and Japan, combined with traditional hair care practices and the rise of e-commerce, have created tremendous opportunities for both international and local players. Herbal and Ayurvedic products are particularly popular in this region.
The Latin American market is expanding due to increasing disposable income and growing awareness of hair styling trends. Brazil and Mexico are key contributors, driven by the popularity of colorants, hair straightening, and moisturizing treatments.
Middle East and Africa shows promising potential as consumers embrace global beauty standards and hair care awareness rises. The growing demand for hair repair and anti-hair fall products is notable in markets like the UAE and South Africa.
Market Trends and Opportunities
- Clean and Sustainable Beauty
Sustainability has become a defining trend. Brands are adopting biodegradable packaging, refillable containers, and ethically sourced ingredients to appeal to environmentally conscious consumers.
- Premiumization of Hair Care Products
Consumers are willing to pay more for premium-quality and salon-grade hair care products. Brands are launching luxury product lines enriched with rare botanical extracts, vitamins, and high-performance formulations.
- Growth of E-Commerce and Digital Marketing
Online retail platforms and social media marketing are reshaping how hair care products are sold and discovered. Subscription boxes, influencer partnerships, and targeted digital ads are enhancing product visibility and customer loyalty.
Future Outlook For Hair and Care Market
The hair and care market is set for steady growth as consumers continue prioritizing scalp health, sustainability, and personalized care. Innovation in product formulation, digital engagement, and inclusivity will define the industry’s next phase.
The increasing demand for clean beauty, customized solutions, and eco-conscious brands will shape market direction over the next decade. Companies that combine science, technology, and sustainability are expected to lead the global market, offering consumers not only beautiful hair but also holistic wellness.
For More Reports:
About Us:
Data Bridge is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company’s aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.
Contact :
Data Bridge Market Research Private Ltd .
3665 Kingsway — Suite 300 Vancouver BC V5R 5W2 Canada
+1 614 591 3140 (US)
+44 845 154 9652 (UK)
Email: [email protected]
