The trend toward food-on-the-go is expected to grow, which will benefit the business. People today tend to lack culinary skills and have a greater degree of digital literacy, which makes them look for easily accessible, nutrient-dense food products on the market. This has been ascribed to the current "food-on-the-go" trend and is what shoppers value most when buying food products. Additionally, increased urbanization and rising disposable income levels will fuel market value growth.

Additionally, the market for peanut butter will have a slower pace of growth due to the rising frequency of chronic conditions, including high blood pressure and cardiac difficulties. The rising knowledge of peanut oil's health advantages is a crucial element affecting the market's growth rate.

Moreover, worldwide, the number of people who are lactose intolerant has increased. The enzyme lactase, which converts lactose into simpler sugars, is absent in the small intestines of those with lactose intolerance. An allergy to dairy products, a disaccharide deficit, and a lactase deficiency are all symptoms of lactose intolerance. Undigested or partially digested lactose causes stomach discomfort, diarrhea, fatigue, disturbed sleep, vomiting, and other health issues. The prevalence of lactose intolerance varies by ethnic group. Northern Europeans have a lower rate of lactose intolerance (18%–26%; compared to 75%–95%) among the African, American, and Asian ethnic groups.

People are choosing alternatives to dairy-based goods due to the prevalence of lactose intolerance worldwide, which has increased sales of its products.